Business Plan

2010 - 2012 The mainland china Empress Hotel Chan Lok Yee, Kate Lam Ho See, Sharon Lo Lai Ngai, Bettie Lo Wai Yin, Audrey [BUSINESS PLAN] Table of Contents 1. telephoner summary ----------------------------------------------2 2. SWOT analysis ----------------------------------------------------2-5 3. virgin planning for the Hotel ------------------------------------5-11 3.1 Descriptions of New doing or Service 3.2 Evidence Supporting the New evolutions 4. synopsis -------------------------------------------------------------11-17 4.1 Internal renovation and embellishment 4.2 Food and Beverage revitalize 4.3 Personalized and all-round guest services 4.4 Internal administrative review 5 Estimated duration for the picture --------------------------17-20 5.1 Internal renovation and decoration 5.2 Food and beverage reform 5.3 Service avail 6 grocery Analysis Hotel patience ----------------------------20-24 6.1 Demand on hotel 6.2 Supply on hotel 6.3 Direct competition in dress shop hotel 6.4 Indirect contentions 7 Market Analysis Catering Industry ------------------------25 7.1 Direct Competitor 7.2 Indirect Competitors 8 Marketing dodge -----------------------------------------------26-27 9 financial Forecast ------------------------------------------------27-30 9.

1 Cost of reforming project 9.2 Revenue 9.3 Net returns and Payback Period Future Development of the China Empress -------------------30-32 Appendix ----------------------------------------------------------------33-37 1 1. Company Summary The China Empress Hotel is a four-star hotel located in Granville Road in Tsim Sha Tsui. It specializes in provid ing Cantonese cuisine. It is also famous for! the Chinese-style environment in the hotel. The main(prenominal) customer for the hotel is tourists who be relatively wealthy from mainland China and the slackening of the world. It has attracted 65% of guests from Mainland China and the rest from a wide set up of countries care Japan, UK, USA,...If you want to get a full essay, rule it on our website: OrderEssay.net

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