Marketing Plan for General Electric

Executive SummaryAccording to the National Fire rampart Association (NFPA, 2008), cooking fires ar the #1 cause of kin fires and home fire injuries resulting in hundreds of deaths and hundreds of millions of dollars of damage each year. With much(prenominal) troubling reports kitchen safety has free rein increasely important to consumers. In order to demonstrate commitment to consumer safety General voltaic is pleased to introduce its a la mode(p) variation in cooking products maturation - the GE do alarm system. GE is move into achieving leadership by growth orbicular technical capabilities, increasing new product growth, and invest in global search. With todays matched environment GEs trueness to woodland is a top antecedence to the company; making a commitment to its customer to batten down the highest standards of manufactured products (GE.com, 2008). Innovation has been the blusher to GEs non true and give persist in the key to its future. As the level continues its presentation of the latest innovation in cooking products development - the GE Cook natty - General Electric moldiness visit the viability of the product in the existing household contraption market. To compass this, GE will conduct various forms of market research. trade research is the execute of defining a marketing enigma and opportunity, systematically aggregation and analyzing information, and recommending actions.

To begin marketing research for the GE Cook Alert, GE attempts to identify the target market, fancy the buyers / consumers buy decisions, and analyze the current competitive landscape. Product DescriptionThe procedure of the GE Cook Alert is to alert the user when the hustle burner trunk on later on removing cookware from the burner. Often, when a divagate burner is cancelled low or on the simmer view the soul operating the compass is unable to see the burst out on a fluid stove, or the coils are no long-acting red on an... If you want to get a luxuriant essay, order it on our website: Orderessay

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