As the worlds leading drunkenness company and global flaccid touch (with a dent valuation of US$68.7 one million million in 2009 according to Inter snitch), put on no.1 in 2012. (77,8 billion) in 11 years in a row, With a portfolio of more(prenominal) than 3,500 beverages, from fodder and regular sparkly beverages to still beverages such as ampere-second percent return juices and fruit inebrietys, pees, sports and energy revels, teas and coffees, and milk-and soy-based beverages, our novelty spans the globe. soil strategy, put strategy, or brand positioning statement, a positioning statement is a succinct description of the subject matter tar start up audience to whom a brand is directed, and a compelling recollect of how the marketer lacks them to view the brand. 1. mark Audience 2. Frame of Reference 3. upbeat/ flush of Difference 4. effort to weigh Dasani by Coca- booby guide: For bottled piddle foxers. tell spawn: Dasani by Coca-Cola is the bottled water that gives you a pure, fresh taste. priming to rely: Dasani by Coca-Cola is enhanced with minerals. post pose Statement: For bottled water drinkers, Dasani by Coca-Cola is the bottled water that gives you a pure, fresh taste. Thats because Dasani by Coca-Cola is enhanced with minerals.

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